About the Dell Cheetah Centre

The Dell Cheetah Centre is committed to conservation through education, breeding and reintroduction.

We are a small non-profit organisation situated on the Farm Vaal Rock, approximately 10 km outside the town of Parys in the Free State province of South Africa.

We are a small team, all of whom are passionate about cheetahs and we work tirelessly to try and save them from extinction.
Please use the links on the left to learn more about us and what we are doing to save the cheetah.

Our History, Goals & Aims

The Dell Cheetah Centre was founded in 2009 by Estelle and Pieter Kemp as part of our ongoing commitment to cheetah conversation. We have been working with cheetahs since 2001 as part of the Savannah Cheetah Foundation.

We started breeding cheetahs to stop organisations taking them from the wild, and so far we have successfully bred and hand-reared 20 cheetahs, of which 12 have been sold to other breeding programmes, both in South Africa and internationally.

We soon realised however that this was not enough and that the wild population was still decreasing. We are working on a reintroduction project, where we plan to release captive bred cheetahs back into their natural habitats through a three phase programme. This is the first project of its kind with cheetahs in the world, and is tremendously exciting for all involved.

Our Reintroduction Project

The main problem encountered is that it is not possible to introduce hand-reared animals to the wild as they would always associate humans with food, which would bring them into conflict with local populations. Moreover, a cheetah born in captivity (which all of ours have been) has not been taught how to hunt by its mother. The instinct is there, but it lacks the knowledge and technique to stalk, capture and kill suitable prey. Therefore, we decided that the only possible solution was to take a long-term view of the problem and to allow mothers to teach their cubs how to hunt.

  • Phase 1: Breeding and selection
  • Phase 2: Reintroduction preparation
  • Phase 3: Research and Release